The operating group
behind the shows,
federations and brands.
S.A.F.E. Global (Sports, Active, Fashion & Entertainment) brings together WBFF, Swim The Globe, Edgar Entertainment, World of Wellness™, Swim & Active Fashion Week™, Vizcaya Swim, The Jeffery Lubin Group and Franz Orban Consulting. We bring runways, stages, federations and capital together so growing brands can scale through a single partner.
One group.
Four verticals.
One production stack.
Under one roof: WBFF runs the world’s premier fitness and physique federation; World of Wellness™, Swim & Active Fashion Week™ and WOW New York Fashion Week™ own the runways; Edgar Entertainment and The Jeffery Lubin Group produce the shows and talent; Swim The Globe and Vizcaya Swim carry the brand studios, while Eddy Bogaert, Jason Perez and WOW Basel produce art activations. Shared capital, press and production mean a growing brand gains a federation, a runway, a stage and a boardroom through one relationship.
Investment & Capital Access
S.A.F.E. Global connects portfolio brands with a trusted network of investors, family offices, and strategic partners who understand the intersection of lifestyle, culture, and commerce.
Brand Deal & Partnership Brokerage
From co-brand collaborations to licensing agreements, we negotiate and structure deals that create meaningful revenue and long-term brand equity for our portfolio companies.
Live Event & Platform Access
Portfolio brands get direct access to our flagship events: runway shows, wellness festivals, and cultural activations built to launch brands as well as promote them.
Media, Press & Distribution
Global media distribution, live streaming on Goin Live and social platforms, 100M+ digital impressions. S.A.F.E. events put partner brands in front of influential audiences worldwide.
Sports. Active.
Fashion.
Entertainment.
Each pillar is a self-contained vertical with its own properties, brand portfolio, and investment thesis. Together, they give partner brands a reach that no single-category company can offer.
athletes, physique.
economy, live.
buyer room.
music, talent.
Why Partner
with S.A.F.E.
Membership gives growing brands immediate access to the events, press, partners and capital relationships that established companies spent decades building.
Apply & Be Evaluated
Submit your brand profile. Our team evaluates fit across pillar alignment, stage of growth, founder vision, and market differentiation.
Join the Portfolio
Accepted brands enter the S.A.F.E. portfolio with immediate access to our network, events, and deal-flow.
Activate at Events
Live activations at World of Wellness™ and Swim & Active Fashion Week put your brand in front of a global audience with millions of viewers, VIP guests, press, and industry executives.
Secure Investment & Deals
S.A.F.E. brokers brand partnerships, licensing deals, co-branding opportunities, and connects portfolio brands directly with our investor network.
Scale Globally with S.A.F.E.
As S.A.F.E. expands to Dubai, Paris, London, and beyond, portfolio brands travel with us. Your brand becomes a global brand.
Investor Network Access
Direct introductions to venture capitalists, family offices, and strategic partners actively seeking deals in our four verticals.
Elite Community & Co-Branding
Portfolio brands cross-collaborate, co-market, and share audiences. Each partner brand adds reach for the others.
Credibility by Association
S.A.F.E. maintains media relationships with Vogue, Forbes and Harper’s Bazaar. Portfolio membership signals to retailers, press, and buyers that you’ve been vetted.
Global Expansion Infrastructure
When S.A.F.E. enters Dubai, Paris, London, Singapore or Medellin, portfolio brands go with us. First-mover advantage in every new market, from day one.
The Platform
in Action
Every S.A.F.E. show, festival and activation is a place for partner brands to sell, build relationships and grow in front of influential audiences.
Get in
the room.
S.A.F.E. Global is selectively adding partners across all four verticals. If you lead a growing brand, need deal and distribution support, or invest in wellness and lifestyle, we would like to hear from you.
Brand Partnership & Portfolio Membership
Early-stage brands in Sports, Active, Fashion, or Entertainment. We provide event access, brand deal brokerage, press infrastructure, and investor introductions.
Strategic Investment & Event Sponsorship
Family offices, venture funds, and strategic partners seeking exposure to the conscious luxury, wellness, and lifestyle entertainment market at scale.
Applications are reviewed on a rolling basis. A member of the S.A.F.E. team will respond within 5 business days.