The operating group
behind the shows,
federations and brands.

S.A.F.E. — Sports Active Fashion Entertainment Global — is behind bringing you events from producers like WBFF, Swim The Globe, Edgar Entertainment, World of Wellness™, Swim & Active Fashion Week™, The Kosher Show, Fusion Fashion, Vizcaya Swim, The Jeffery Lubin Group and Franz Orban Consulting. One operating group connects the runways, stages, federations and platforms that help early-stage brands scale. We don’t just invest. We integrate.

Apply for Partnership Book a Discovery Call Learn the Platform

The Platform

One group.
Four verticals.
One production stack.

Under one roof: WBFF runs the world’s premier fitness and physique federation; World of Wellness™ and Swim & Active Fashion Week™ own the runways; Edgar Entertainment and The Jeffery Lubin Group produce the shows and talent; Swim The Globe, Fusion Fashion and Vizcaya Swim carry the brand studios, while Eddy Bogaert and Jason Perez produce art activations beyond. One capital table, one press machine, one production stack — so an early-stage brand gets a federation, a runway, a stage and a boardroom in a single relationship.

Investment & Capital Access

S.A.F.E. Global connects portfolio brands with a curated network of investors, family offices, and strategic partners who understand the intersection of lifestyle, culture, and commerce.

Brand Deal & Partnership Brokerage

From co-brand collaborations to licensing agreements, we negotiate and structure deals that create meaningful revenue and long-term brand equity for our portfolio companies.

Live Event & Platform Access

Portfolio brands get direct access to our flagship events: runway shows, wellness festivals, and cultural activations built to launch brands, not just promote them.

Media, Press & Distribution

Global media distribution, live streaming on Goin Live and social platforms, 100M+ digital impressions. SAFE events put portfolio brands in front of the world’s most influential audiences.

Four Pillars

Sports. Active.
Fashion.
Entertainment.

Each pillar is a self-contained vertical with its own properties, brand portfolio, and investment thesis. Together they form an ecosystem no single-vertical company can match.

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SPORTS

Federations,
athletes, physique.

Power the physique, fitness and athlete-brand side of the group — global pro shows, athlete rosters, and the sports-nutrition and active fitness events and brands built around them.

ActivewearPerformance TechSports NutritionAthlete Ventures

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ACTIVE

The wellness
economy, live.

The active vertical is the whole wellness economy — biohacking, longevity, mindfulness, clean nutrition and functional beauty. A live flagship platform anchors the category, with advisory and production supporting the brands that scale through it into a lifestyle audience that treats wellness as a daily practice.

Clean BeautyBiohackingSupplementsLongevity

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FASHION

Runway, studio,
buyer room.

Runway, curation and press for designers who believe luxury and responsibility aren’t in conflict. The fashion vertical owns the runways, the brand studios and the buyer room — from swim and resort to luxury activewear and ready-to-wear — giving emerging houses the stage, the production and the retail relationships to move from show to shelf.

Swim & ResortLuxury ActivewearSustainable Fashion

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ENTERTAINMENT

Live shows,
music, talent.

The entertainment vertical produces the live shows, streaming, music and art activations, and opens the talent, celebrity and cultural pipeline behind them. We don’t just attend the moments — we produce them, then turn them into programming, press and partnerships for the rest of the group.

Live EventsMusic VenturesTalent Partnerships

For Brands

Why Join the
SAFE Ecosystem

Being part of SAFE is not a sponsorship. It’s a seat at the table. Early-stage brands gain access to the infrastructure that established brands took decades to build, starting day one.

Apply & Be Evaluated

Submit your brand profile. Our team evaluates fit across pillar alignment, stage of growth, founder vision, and market differentiation.

Join the Portfolio

Accepted brands enter the SAFE portfolio with immediate access to our network, events, and deal-flow.

Activate at Events

Live activations at World of Wellness™ and Swim & Active Fashion Week put your brand in front of a global audience with millions of viewers, VIP guests, press, and industry executives.

Secure Investment & Deals

SAFE brokers brand partnerships, licensing deals, co-branding opportunities, and connects portfolio brands directly with our investor network.

Scale Globally with SAFE

As SAFE expands to Dubai, Paris, London, and beyond, portfolio brands travel with us. Your brand becomes a global brand.

Investor Network Access

Direct introductions to venture capitalists, family offices, and strategic partners actively seeking deals in our four verticals.

Elite Community & Co-Branding

Portfolio brands cross-collaborate, co-market, and share audiences. Every brand in the ecosystem strengthens every other.

Credibility by Association

SAFE has Vogue, Forbes, and Harper’s Bazaar media relationships. Portfolio membership signals to retailers, press, and buyers that you’ve been vetted.

Global Expansion Infrastructure

When SAFE enters Dubai, Paris, London, Singapore or Medellin, portfolio brands go with us. First-mover advantage in every new market, from day one.

Our Properties

The Platform
in Action

SAFE’s properties are deployment vehicles for portfolio brands. Each show, festival, and activation is an opportunity to sell, connect, and grow in front of the world’s most influential audiences.

FLAGSHIP PLATFORM

World of Wellness™

Not a fair. A platform. The production company fashion and wellness brands hire when they need more than a booth — we design the runway, build the activation, fill the room and make sure the right press, buyers and creators are watching. Swim, active, resort, beauty, longevity, biohacking and hospitality, under one roof.

Production · Curation · PressVogue · WWD · Harper’s Bazaar · ForbesMiami · NYC · Global

Visit WOW →

FASHION PILLAR

Swim & Active Fashion Week™

Fully produced runway shows for swim, active and ready-to-wear — agency casting, styling, music, lighting, 4K multi-cam capture and press built in. From a 16-look Pro debut to a 30-look Gold showcase to fully bespoke productions. We respond to designer applications within five business days.

Next season · dates TBA16 / 30 / Bespoke PackagesAgency Models · 4K Broadcast

Designer Application →

SEPT 11, 2026 · NYC

WoW NYFW × S.A.F.E. — Canvas & Threads Through Hope

On September 11, WOW NYFW × S.A.F.E. teams up with the Miami Chamber of Commerce Dubai & NYC–Hamptons Chapter to host New York Fashion Week “Canvas & Threads Through Hope” — the wellness, remembrance and NYFW opening soirée at Somewhere Nowhere NYC. Wellness activations, fashion presentations, live entertainment and a charitable art auction honoring first responders and the families of 9/11. Rooftop 5–11 PM, afterparty until 2 AM.

September 11, 2026Somewhere Nowhere · NYCRooftop 5–11 PM · Afterparty til 2 AMBy invitation

Visit WoW NYFW →

Partnership & Investment

Get in
the room.

S.A.F.E. Global is actively building its portfolio across all four verticals. Whether you’re an early-stage brand seeking investment, a founder looking for brand deal infrastructure, or a strategic investor exploring conscious luxury, there’s a seat at the table.

FOR BRANDS

Brand Partnership & Portfolio Membership

Early-stage brands in Sports, Active, Fashion, or Entertainment. We provide event access, brand deal brokerage, press infrastructure, and investor introductions.

Apply for Portfolio →

FOR INVESTORS

Strategic Investment & Event Sponsorship

Family offices, venture funds, and strategic partners seeking exposure to the conscious luxury, wellness, and lifestyle entertainment market at scale.

Request Investor Deck →

Apply Now

Applications are reviewed on a rolling basis. A member of the SAFE team will respond within 5 business days.

The operating groupbehind the shows,federations and brands.

One group.Four verticals.One production stack.