The world's runway for swimwear, activewear, and the culture around them is now a format you can own. If you work in fashion, swim, or entertainment, your city's edition starts with one conversation.
Premiered in Miami Beach.
The flagship edition is the proof of concept for every city that follows, and it creates more than $100M for the local economy.
About
Swim & Active Fashion Week™ is a global luxury season that brings designers, brands, buyers, press, and high-net-worth guests into one city for an unforgettable few days, and turns that city into the center of the swim, active, and wellness world.
For your city, that means real impact. Miami Swim Week creates more than $100M for the local economy, fills oceanfront hotels and venues, and draws the kind of global press and cultural attention most cities can only dream of. Every edition becomes an engine for tourism, hospitality, retail, and the local businesses around it.
It is also a stage for your community. Local designers, swim and active labels, wellness founders, models, and creatives step in front of an international audience they could never reach on their own. Your city's culture becomes the story the world is watching, and that spotlight returns season after season.
And it can be yours to lead. Swim & Active Fashion Week™ is a proven, trademarked format with the brand, the playbook, and the global network already built. You bring the vision and the local relationships. We hand you a season the world wants to attend. For the right partner in the right city, this is the opportunity of a lifetime.
Proven in Miami
Swim & Active Fashion Week™ is already real. The Miami flagship brought designers, brands, and audiences together on the runway and on screen, and it built the playbook, the production standard, and the commercial model your city edition inherits on day one.
The Opportunity
A city edition is more than an event. It's a brand, a production system, and a revenue engine handed to you ready to run. You bring the local relationships and ambition. We bring the name, the playbook, and the global network behind it.
Step into a recognized, trademarked property, Swim & Active Fashion Week™, instead of spending years building name recognition city by city.
Production standards, run-of-show, sponsorship tiers, casting and vendor frameworks. It's the operating system we refined at the Miami flagship, ready to localize.
Ticketing, brand sponsorships, designer fees, activations, hospitality, and broadcast. It's a model built to monetize across the four S.A.F.E. pillars.
A streaming-first format with Goin Live extends every edition far beyond the room and turns a local event into global content.
Join a roster of city editions sharing designers, sponsors, talent, and momentum. Your edition benefits from every other market that joins.
You shape the edition to your city's culture. We protect the brand and back you with strategy, identity, and ongoing support.
The S.A.F.E. Framework
Swim & Active Fashion Week™ sits inside the S.A.F.E. Global ecosystem of Sports, Active, Fashion, and Entertainment. Every edition draws from all four, which is exactly why it reaches audiences a traditional fashion week can't.
Athletes, performance, and the energy of competition on the runway.
Activewear and the lifestyle that moves with it, the category's home.
Designers, swimwear, and the editorial craft of the show itself.
Music, talent, and broadcast that turn a show into an event.
Is this you?
The strongest city editions are led by people with credibility and connections in one of the worlds the brand lives in. You don't need to do everything. You just need the right footing to start.
Designers, agencies, producers, and brand owners ready to put a city's swim and active talent on a global stage.
Brands, retailers, and category leaders who understand the market and want to own its marquee moment locally.
Promoters, venue partners, and media operators who know how to fill a room, sell a sponsorship, and build a spectacle.
The Expansion Map
Miami led. These markets are next on the global roadmap, and most cities are still open. The question is whether yours moves first.
Live flagship
From call to runway
A focused conversation about your city, your background, and your ambition for the edition.
We assess market fit, your relationships, and the path to a viable first edition together.
Terms are set and you receive the brand, identity system, and full production playbook.
With our support, you produce and broadcast your city's Swim & Active Fashion Week™.
Start the conversation
Tell us about your market and background. If it looks like a fit, a member of the S.A.F.E. Global team will reach out within two business days with next steps.
Thanks — your franchise briefing request is in. A member of the S.A.F.E. Global team will be in touch shortly.
Markets move first-come. Book a discovery call and we'll tell you, honestly, whether your city and your background are the right fit for an edition, and exactly what it would take.
No obligation. We'll only move forward if it's a fit for both sides.